Friday, October 22, 2010

A Great Loss for the Utah Floral Community

Mark H. Tillotson
(June 1, 1941 - October 14, 2010)

The world lost a caring, giving, kind, loving, wonderful, humble, devoted, wise, hardworking and humorous husband, father and friend, Mark Henry Tillotson. He peacefully passed away Thursday, October 14, 2010 at home with his loving daughter and son-in-law by his side, due to complications of cancer. He was born June 1, 1941, the son of Mark L. and Olive Klenke Tillotson. He was a life-long resident of Ogden and graduated from Ogden High in 1959. His grandparents started the business that he nurtured and loved all his life, Klenke Floral was his passion, pride and joy. Mark worked hard every day of his life because working was what he loved to do. He spent a lifetime pleasing and serving the community of Ogden. He considered his employees and customers his friends and family. He and his wife made countless life time “floral” friends. He worked alongside his parents and later his wife and children. Mark married his eternal companion, Paula Jean Beech Tillotson on November 16, 1974. They were married for time and all eternity in the Ogden LDS Temple in 1989. They raised three children; Eric Tillotson, of California; a daughter, his pride and joy, Andrea and amazing son-in-law, Scotty Scoggins; a special son Markie, who returned to his Father in Heaven in 1999. He missed him every day. He was proud of his two wonderful grandsons, Tyson and Cooper and his daughter -in-law Candace (Lance) Roberts. He taught his children to work hard and served others with love and compassion. His example of hard work, honesty, loyalty and determination will be remembered by all. He is also survived by his sister, Rawnie (Rod) Murphy, Burley ID; his brothers and sisters in-law, Paul and Jacquie, Larry and Caren, Jon and Shirley, Carl and Joan, and many aunts, uncles, nieces and nephews. He was a member of the Elks and Eagles where he played cards with the same friends for 40 years. Mark enjoyed many activities such as bowling, The Ogden Gun club, shooting traps and reloading shells with his life-long friend Buck, time spent with his friends and family in Star Valley and St. George riding four wheelers, playing Mexican train, and golfing were always a cherished memory. He also enjoyed cruising, traveling, and family vacations with his wife and children. He loved vintage cars and old movies. His favorite past-time was sharing Creamies with his dog Lucky, while in the comfort of his Lazy Boy watching his favorite show, Two and a Half Men. He was a member The Church of Jesus Christ of Latter-day Saints, where he served in many callings and he looked forward to his home teaching. He believed in the power of prayer and had a very special relationship with the Lord. He will be reunited with his mother, father, wife and son in Heaven. Funeral services will be held Wednesday, October 20th at 11 a.m. at Lindquist’s Ogden Mortuary, 3408 Washington Blvd. The family will meet friends on Tuesday from 6 to 8 p.m. and Wednesday from 9:45 to 10:45 a.m. at the mortuary. Interment, Lindquist’s Memorial Gardens of the Wasatch, 1718 Combe Road. In lieu of flowers, donations may be made to the Mark “Tilly” Tillotson Scholarship fund at Weber County School District, 5320 So. Adams Ave. Ogden, Utah, 84405. Email condolences to the family at:

Saturday, August 28, 2010

More Convention Photos!

More photos from the Utah State Florist's Convention!  Leave a comment if you see a picture of you, an arrangement you liked or a friend.

Monday, July 19, 2010

Convention photos

Hey Everyone--check out some of the photos from our awesome Utah State Florist's Convention!  If you didn't attend you really missed out.  From the Design Contest, to the band playing jazz and swing, to the World Class presenters Darla Pawlak AIFD, and Mario Fernandez Oasis Design Director and of course the wonderful food and beautiful setting, this was a spectacular event. I almost forgot to mention the flowers!!! This slide show is just a sampling of what you missed.  And if you attended, you were part of a very successful, groundbreaking, first of many, industry conventions in the state of Utah, made especially for you--the retail florist.  Don't miss the next one!!!

Monday, June 21, 2010

Map to the Escala in Park City for the Utah Professional Florists Convention

Hello friends, we have posted a map to the Escala Hotel at the Canyons Resort in Park City. Just click on the link below to view it. Please email us with any questions about directions to the hotel.  We are so excited to see you there!

Map to the Escala hotel at the Canyons Resort, Park City Utah

Tuesday, May 18, 2010

Convention Registration Form

“It Can Be Arranged”
Convention Registration Form
June 26th & 27th 2010
Please Pre-Register by June 12th to Ensure Your Meals

Registration for convention is $65.00 Members, $75.00 Non-members
This price includes all meals and events.

Your Name:_____________________________________
Name of Shop:___________________________________
Mailing Address:__________________________________

Please fill out one registration form for every attendee. Please mail your check and registration form(s) to UPFA, 2233 East Murray Holladay Rd., Holladay Utah, 84117
If you have multiple attendees, you may pay with one check for all.

For those wanting to enter the Design Contest the Rules are as follows:
Theme is Don’t Contain Yourself Bring your design already made to the Escala. The maximum you may spend on design including all flowers, material, containers, this means everything, is $100.00 Wholesale.

Designs must be there and set up by 5:30 pm Saturday Evening.  For more information on the Design Contest or Registration call Caroline Mabey, 801-278-4800.  Please call Caroline by June 12th to enter the Contest.

A special convention room rate is available from the Canyons resort.  Contact them at 1-888-226-9667 and make sure to mention that you are with the Utah Professional Florist Association Convention.
Announcing The 2010 Utah Professional Florist Association's State Wide Convention

Everyone is invited to attend our annual convention.  Delight your senses at the Escala Event Center at the Canyons Resort in Park City. June 26th and 27th, 2010

Join your fellow floral professionals for The premiere event for the floral industry in Utah. There will be numerous opportunities for networking with wholesalers, retailers and vendors of all types relating to the floral industry.  

Conference registration includes a Cocktail Hour and Kick-Off Dinner Saturday June 26th with a live band and poolside conversation, oh and don't forget the dancing!

 Sunday June 27th will be food and fun-filled as well as an educational experience to be remembered.  Early Bird Breakfast will be followed by a fantastic Design Program by Teleflora Education Specialist Darla Pawlak AIFD, FCI.  

Afterward, join us for our Fashionably Late Lunch followed by a second Design Program with Oasis Design Director Mario Fernandez.  

Great door prizes and thank you gifts will be awarded throughout the weekend.  Special convention room rates are available for the unbelievably beautiful rooms at the resort.

You will not want to miss this amazing opportunity--all for the low price of Only $65 for UPFA members or $75 for Non-Members.   
  • World Class Floral Education
  • Three Meals
  • Award Winning Musical Entertainment
  • And did we mention the Mind-Blowing Floral Decor?
 All for only $75 bucks?

Don't delay, space is very limited to provide an intimate, educationally rich environment.  Call one of your board members today:

Caroline Mabey, UPFA  801-278-4800
Annie Whittaker, UPFA 801-544-5999, 877-621-7188

*Don't forget the Design Contest too!!!

Monday, May 3, 2010

Online vs. Local Flower Ordering in the News

Did you see the story on KSL TV News about buying from a local florist versus online?Here is the link: story
What do you think about the story? How does it affect you and your business model?

Monday, April 5, 2010

April President's Message

Utah Professional Florist Association
April 2010 President Message
Tracy Barlow AIFD, UPFA President


Over the past years professional florists have seen more avenues open up for people to purchase flowers.  The times have gone from only arranged flowers given as gifts to a more European approach of unarranged and hand-tied bouquets as floral gifts.  The venues that have opened up to floral sales have made it known often that they sell flowers too.  What have you done to let people know you sell flowers and can compete with these other venues?

More often than not I hear florists mention that they can’t compete with price.  We are under the impression that several hundreds of bouquets are being sold to these vendors and that is how they get such a good price.  My experience is that these vendors do price bouquets a very small profit margin.  There are multiple reasons for each company choosing the price structure that they do.  Some do a modest flower business so they simply can say that they offer that service.  Others have developed a branded look.  Some do them as a loss leader, just to get people in the door and spend money on their higher ticket items.  All of these reasons can be turned around and applied in a floral shop.

How many additional sales could you get by starting to offer pre-wrapped bouquets for a minimal price point.  With little labor required it makes it possible to lower the standard mark -up of 3.5 and provide an additional service.  I would display them near my cooler so that guests would see our higher end designs and styles to educate them to all the services you offer.  You could offer a value price point in a unique decorative wrap that reflects your branded image.  Simple up-grades like extra filler, ribbon trims or balloons are just another way to increase sales. 

With social net working web sites like Facebook and Twitter to advertise your new lower price points, you can get your word out with no expense.  You can also use these media forms to develop your brand.  There are several web sites that help to teach ways to maximize your Facebook and Twitter use.  As you build your number of contacts your message will be in front of more people, and you can’t beat the price.  Many areas have networking groups such as BNI or local Chamber meetings, which can be another inexpensive way to get the word out.  I can see taking 10 or so bouquets and quizzing members of the groups about “the best place to purchase fresh flowers and arranged flowers in town”.  Those that answer favorably would get a small bouquet with your information attached to it.  People would remember your commercial and experience your fresh product. 

Monday, March 22, 2010

Members Only Special from Red Mountain Wholesale

Hot off the Presses!

Red Mountain Wholesale, one of our member wholesalers, is offering a members only special just in time for spring.

This will be a 10 bunch box at the amazing price of $4.99 per bunch! The box will include 5 bunches of  ranunculus and 5 bunches of anemones in assorted colors.  You can't beat this price on such a small quantity!!!

To order call Red Mountain Wholesale this week for arrival next Monday or Tuesday.  Call their sales desk at 1-888-673-3686

Give your shop and your arrangements a spring makeover with this special for Utah Professional Florist Association members only!  

Not a member? It's easy to join, and at only $99 per year you not only get the flower price bargain, but you get all kinds of perks for your investment in your business.  Not only will you receive special prices on flowers at different times throughout the year, you will have discounted access to all of our educational programs and our convention on the last weekend in June. You will also benefit from rubbing elbows with your peers and colleagues who are joining in our partnership to elevate the floral profession in Utah.  Here's how you join:  
          Call or email our treasurer Caroline Mabey, owner of Brown Floral
                                   Phone:  801-278-4800

Friday, March 12, 2010

President's message for March 2010--Time to Organize!

By: Tracy Barlow, AIFD, UPFA President
The Window Box
1066 E. Gentile Street
Layton, UT 84041

I hope that Valentine’s was a successful and profitable holiday for you. With 2010 in full swing I am hearing more shops saying that it is looking like an encouraging year ahead. As many of us approached this year’s Valentine’s with a great deal of thought and planning to help secure a strong bottom line. I think it’s important to maintain that same focus for the rest of the year. This same kind of focus can apply to the day to day operations. We all have too much to do and it seems like there is never enough time in the day to get it all done. Just as you approach holiday ordering and operations with a plan and much thought, do that on a smaller scale for your day to day work. There have been 4 steps that have been helpful to me staying organized and productive.

Plan your day the night before. Start by listing the things that you didn’t get done that day. Then list out the other tasks that you need to accomplish the next day. Don’t worry about putting them in any kind of order or priority at this time. Your goal for doing this is to get a list of the important things you need to get done. I recommend this planning session should only last from 10-20 minutes. Remember to “write your plan and work your plan”.

Now, Prioritize your list. Depending on your role in the shop, priorities vary. I still do a lot of the designs for my shop and manage some of the business aspects. So my first priority is the sales of flowers, second the production of flowers. So the first part of my day is spent at the design table or meeting with new clients. It is best to do the hard things first. If you continue to avoid them they will mount up and eventually you’ll end up with a full day of all the things you don’t want to do. Come to work early; you never hear that successful shops start work at the crack of noon. Tell your staff when you are available and when you are working your plan. Take time to instruct your staff what they can be doing while you are occupied. This will allow you accomplish the tasks that will keep your shop profitable and efficient.

Group similar activities together. When you do this it’s much easier to multi-task. It’s helpful for me to make the office off limits to myself during the morning and accomplish the design requirements of the day. Being in the workroom I can see more of the needs there and can organize staff to be efficient for when I am out. My time in the office, like everyone’s, is for my correspondence, then tasks that relate to the finances of the business. After I know what my money situation is, it makes it simple to work on flower orders and other tasks pertaining to the distribution of those funds.

Delegate, delegate, delegate. Don’t do the tasks in your shop that your capable staff is trained to do. Regardless of how hard you try, you can’t do everything. If you teach your staff how things are to be done, let them do it and then evaluate with them. You can delegate with confidence, and you’ll see your lists getting done more and more efficiently.

Monday, February 22, 2010

March Board Meeting

The board of the Utah Professional Florist Association will be meeting the first week of March. We invite all of those who are interested to submit any questions or concerns to any of the board members. We would love to hear feed back from our Utah Florists about the recent Valentines Day holiday. Was it a boon in new business for you, or was it a little less than you expected? Please leave a comment, it helps all of us when we discuss the industry and our unique local concerns.

A list of the Board Members is as follows:

Annie Whittaker - Annie's Main Street Floral
Caroline Mabey - Brown's Floral
David Britenbeiker - David's Floral
Deon Gooch - Olive and Dahlia
Dorean Corrin - Whimsicality Inc.
Fran Hutchison - Tulip Tree Floral
Hal Hiatt - Patches of Iris and Violets
Kathy Thomas - Engh Floral
Marilyn Brumfield - The Silver Cricket
Mark Jackson - Ensign Wholesale
Pam March - Every Blooming Thing
Pat Pose - The Posey Place
Stefanie Wedemeyer - The Art Floral
Tracy Barlow AIFD - The Window Box

Thursday, January 21, 2010

UPFA Annual Meeting a Flying Success!

View some pictures of our wonderful annual meeting, dinner and design contest. Congratulations to Jeremy Trentleman, the winner of the Designers Cup for the State of Utah!

Click on UPFA below to view all of the photos from the Gala, including all of the contest entries.

This is a Flickr badge showing public photos and videos from UPFA. Make your own badge here.